MegaRed: Ditch the Fish

Keeping up with a fish oil supplement regimen for a healthy heart is not easy. Especially given the unpleasant fishy smell and aftertaste. MegaRed, an Omega-3 Krill Oil supplement, prides itself in the fact that it has no fishy aftertaste. To prove it, we created the Ditch The Fish Taste Challenge to convince fish oil users to switch to MegaRed. We knew that once consumers held that little red pill in their hands and gave it a sniff, they’d be hooked.

Client: MegaRed