Airborne: The Fighter in You

I think I am getting sick, SEND HELP!

Everyone understands how crucial your immune system is to one’s well being, but most people forget or don’t know how to nourish it. As the immune system experts, Airborne wanted to remind the world that your immune system is a freakin’ awesome — ass kicking fighting machine. One that deserves some immune love in the form of Airborne’s crafted blend of vitamins, minerals and herbs. The messaging needed to be credible, but remain true to Airborne’s quirky heritage. And so the immune system fighters came to be.

Client: Airborne